We would like to take the opportunity to introduce our company PREDICTA (www.predicta.gr). Over the last 30+ years, PREDICTA has been promoting the use of Advanced Analytics – them being Advanced Statistics, Data Mining, or Machine Learning techniques – to exploit any kind of available data, as to uncover hidden information to be used to predict future events and optimize decision making (pls find more details in the attached company profile). Our Services Division currently comprises more than 20 multilingual experts with a wide skillset in the area of Information Technology, Data Science, Mathematics and Statistics, topped-up with industry-specific expertise in Banking, Telecommunications, Insurance, Retail, Gaming, Energy, etc. Technology provision-wise, we operate in Greece, Cyprus, Bulgaria, Romania, Albania, and Northern Macedonia as an IBM Gold Business Partner. In collaboration with our strategic partners, NEUROCOM, a Greek company specializing in Data Cleansing, ETL services, Data warehouse designing and implementation and TRANSIRIS, a Romanian based company, specializing in enterprise Marketing Automation/Omni-Channel Campaign Management and Operational CRM, we offer in the market the full cycle of services for Data & Analytics.
Specialisation and expertise
Consulting / Advisory Services areas: • Big Data Strategy design • Analytics Applications’ roadmap design • Wider Analytics technology infrastructure architectural design and implementation • Analytics’ neighboring domains roadmap design, i.e. Loyalty Scheme design and implementation, Marketing Automation/Campaign Management systems, Mobile Applications’ hosting/integrating technologies, … Professional Implementation Services Generic Analytics Applications & Methodologies: • Value-based Segmentation or/and RFM Analysis • Behavioral Segmentation Analysis • Strategic Segmentation Analysis • Next Best Offer Analysis • Cross/Up/Deep-Selling Propensity Modeling • Early Warnings on Signs of Customers’ Defection Analysis • Anti-Attrition / Churn Propensity Modeling • Social Network Analysis (SNA) • Forecasting Analysis • Credit Risk Modeling (PD, LGD, …) • Pre-Collections & Collections Modeling Industry-specific Analytical Solutions: • Total Enterprise Streamlined Customer Management for Next Best Action (NBA) • Performance Forecasting & Distribution Network Target Allocation • Customer Lending Optimization (CLO) • Geolocation Analytics for Cards’ transactions’ boosting, penetrating loyalty partners’ network (merchants) • Customer “Digitalization” Solution • Customer Onboarding Strategy Solution • Complaints Management via Text Analytics • Streamlined solution for IFRS9 Risk Regulatory Framework compliance and overall processes management.
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